Open rate vs watch rate
Do not treat opens as watches.
Last updated: 2026-08-03
Short answer
Email open rate means the message was opened. Watch rate means the video was played and (ideally) completed.
In plain English
Email open rate means the message was opened. Watch rate means the video was played and (ideally) completed.
Do not treat opens as watches.
How Vyrol uses this
Vyrol turns these ideas into a simple workflow: Share Page → optional Campaign → see who watched → next step.